Neo Geo is video game hardware developed by SNK. On the market from 1990 to 2004, the brand originated with the release of an arcade system, the Neo Geo MVS and its home console counterpart, the Neo Geo AES. The high price point for both the AES console and its games prevented it from directly competing with its contemporaries, however the MVS arcade became very successful in stores in Japan and North America.
As of March 1997, the Neo Geo had sold 980,000 units worldwide. The original Neo Geo MVS and AES continued getting new games under new ownership until officially being discontinued in 2004, ending the brand.